Media Technologies

Unit 0: Invisible Technologies 2nd-4th October 2018

Technologies are everywhere and surround us in everyday life, many of which are invisible to our thoughts. We subconsciously interact with the media and different technologies across several divisions and sectors with the majority of which privately storing the information of users without us consciously being aware of it happening. These invisible technologies could shape the way that we think, feel or act around a media or product, the idea of a “user friendly” database can be another mechanism used to collect and harvest data around the way we lead our lives.

Technological literacy has allowed us to communicate across several boundaries, it encompasses several factors which influence the way that we view and think about not only the media but one another. Writing can be classified as a technology for a number of reasons it artificially and intentionally evolves through being created and developed, alongside this it is formed by a set of material devices and techniques and finally it serves a purpose.

Ong. W (1982) Orality and Literacy investigates the bond between oral communication and literature contrasting the evolution between phonetic and written development.  It attempts to analyse how spoken word aids written language yet at the same time how works can contrast and change. The text looks into human communication across time and the difference between spoke and written language. Orality can exist without writing but not vice versa so conversation is created prior to written analysis. Scholars later analysed written literature over oral communication, however later found that oral texts were still scholarly just not written down. From the mid-sixteenth century onwards, a complex relationship was found between written and spoken word. The text assembles that oral and written communication work together to allow the human conscious to harmonize to allow several factors to grow including science, arts and philosophy.

The evolution of language developed to have an impact on communications and the media. Decoders which have been inscribed across publications signal specific ideas or notions. This has allowed the evolution of language to influence human interaction including the creation of emojis and emoticons, ultimately leading to invisible technology having an impact on our day to day communication.


Unit 1: Technological Determinism 9-11th October 2018

Human interaction with technology pre-dates modern living and has been a part of human interaction and living for longer than what we ourselves understand. Technologies and society are integrated in complex circuits of interactions and relationships that makes it impossible to isolate one from another. Networks and systems are created across several areas and boundaries, allowing human and technological communication to grow and expand. Technology surrounds us in our day to day activity, this can be seen with the creation of robots which are cognitive and emotionally capable and allowing them to live and work within society, the idea of this has been explored by several inventors and marketed as an aid to human living however the true dangers of what may become of this are unknown.

The network goes beyond us and are mapped in completely different ways. The relationship is entwined and interspersed with different meanings, we may read these in several ways; this was explored by Hall (1973) which states that we encode and decode texts dependent on our views of the readings, this was known as reception theory.

Dourish & Bell (2011) established that Ubicomp is the third wave of computing. It is built around myth and mess as is diverse in its implementation, attempting to create a new way of thinking and working with technology. The text discusses the integration of technology into our lives, however a key fault is the assumptions that are made with how humans will continue to work alongside machinery.

The key issue with technological interaction with humans is that alternatives to narratives are not applied so the continued growth of machinery and development alongside human interaction is undermined and affordance is needed to fully understand how we can continue to use technology to our advantage.


Unit 2: Media Ecology 16th-18th October 2018

Understanding the media is a clear extension of man. The evolution of media technologies has allowed society to grow on several levels, transcending times and creating new formats for which we can communicate. We should ask ourselves how the relationships between technology and society work to form systems in which communities and people can grow and develop alongside the media.

“The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.”- Marshall McLuhan

The quote above can enficise the development of media ecology and how we as users of such technology can grow and change to adapt to newer environments and uses of technology. Understanding how the media can control us at the same time as developing society, Marshall McLuhan changing the way society thinks and feels about new development.

Media evolution and mutations has led to a variety of mediums becoming instinct to our usage. Technology becomes outdated and therefore leads to a need for change in the consumerist society we live in. Media hybridization and remediation links mediums together and enables a continuum of growth to be had. Overall, technology has come to the era of competition and natural selection with branding and marketing continuing to create newer and more heightened technology to grow with our need for the media.

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